Phil Haddock


Phil has been a Sales and Marketing professional since 1983, following seven years experience as a commercial accountant.

Since then he has specialised in software and hardware distribution, working at all levels from Manufacturing, Wholesale Distribution, and down to the Retail level.

Phil has been an advocate and practitioner of database marketing since 1989, when he started managing the Tracker Software Australia distribution channels.

Phil and Nigel co-founded Applied Marketing Technologies, a company with its sole focus on Sales & Marketing Automation.

“Many companies are only just starting to empower their salespeople and marketers. Because we have specialised in these areas, our ability to assist our clients is unique.”

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