7 Great Examples of How AI is Helping Small Businesses

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Artificial Intelligence is no longer a technology reserved for companies with big budgets. Today, small businesses can access AI tools that help in several ways. Such as streamlining operations, improving customer experiences, and boosting profits. 

The rise of affordable AI solutions has opened the door for small businesses. They can leverage these powerful technologies without spending a fortune. This post will explore seven great examples of how to use AI to succeed in a competitive market.

1. Streamlining Customer Support with AI Chatbots

Small businesses often struggle with limited customer service resources. AI-powered chatbots provide a cost-effective solution. They automate responses to common customer inquiries. And can sound less robotic than non-AI chatbots.

Here are a couple of ways AI chatbots add value to small businesses.

Reducing Response Times

AI chatbots can handle several conversations at once. This significantly reduces customer wait times. Chatbots work 24/7, ensuring support is always available. This removes the burden on human agents. It also customers with quick answers to their questions.

Enhancing Customer Experience

AI chatbots are becoming more sophisticated. They can engage in natural, human-like conversations. Small businesses can offer high-quality service without increasing overhead costs.

2. Improving Marketing with AI-Powered Analytics

Marketing is crucial for small businesses but can be time-consuming and costly. AI-powered analytics tools help businesses make smarter decisions. They provide insights based on customer behavior, preferences, and trends.

Targeted Advertising

AI can analyze customer data to create highly targeted ad campaigns. They help ensure that businesses spend marketing budgets efficiently. This increases return on investment (ROI).

Predicting Customer Trends

AI uses predictive analytics to forecast future trends based on historical data. This enables small businesses to adjust their strategies in real time. With AI, companies can adapt quickly, maximizing their reach and impact.

3. Automating Routine Tasks with AI Tools

Small business owners often juggle many roles. This includes managing inventory and handling customer inquiries. AI can help by automating repetitive, time-consuming tasks.

Scheduling and Calendar Management

AI tools can automate scheduling. This includes client meetings, appointments, or team collaboration. You can integrate AI with email platforms and calendars. This saves time and reduces the risk of human error.

Invoice and Expense Management

Managing finances is another area where AI excels. AI-driven accounting tools can automate invoicing, track expenses, and more. This reduces the administrative burden on small business owners. It also ensures financial data is accurate and up-to-date.

4. Enhancing Inventory Management with AI Forecasting

Managing inventory is a critical aspect of running a small business. Overstocking can lead to increased costs. Understocking results in missed sales opportunities. AI can help balance inventory levels by accurately predicting demand.

Demand Forecasting

AI algorithms analyze historical sales data. As well as seasonality and market trends to predict future demand. This allows small businesses to order the right amount of inventory. This reduces waste and ensures they always have what customers need. 

Automating Reordering

AI can also automate the reordering process. It can set triggers when stock levels reach a certain threshold. This ensures that companies replenish inventory before items run out.

5. Personalizing Customer Interactions with AI

Personalized experiences are key to customer loyalty. AI tools can analyze customer data and provide insights. These insights enable businesses to tailor their interactions, making customers feel valued.

Companies that use personalization can generate as much as 40% more revenue.

Personalized Product Recommendations

AI-powered recommendation engines analyze customer preferences and past purchases. They use these to suggest products that are most likely to appeal to them. This can lead to increased sales and improved customer retention.

Customized Email Marketing

AI can also help businesses create personalized email marketing campaigns. It can segment customers based on their behavior, preferences, and purchasing history. AI tools can then generate tailored email content.

6. Enhancing Recruitment and HR Processes with AI

Hiring the right employees is critical but often a time-consuming process. AI tools can streamline recruitment and human resource (HR) processes. It helps businesses find the right talent more efficiently.

Screening Resumes

AI-driven recruiting tools can quickly scan resumes. This reduces the time spent manually reviewing applications. It allows business owners to focus on interviewing top candidates. 

Predicting Employee Performance

AI can analyze employee data to predict which candidates are likely to succeed. This ensures that new hires are a good fit. It also reduces turnover and improves productivity.

7. Securing Data with AI-Powered Cybersecurity

Cybersecurity is a growing concern for small businesses. They often lack the resources to install robust security measures. AI-powered tools can help protect sensitive data from cyber threats. This ensures the safety of both business and customer information.

Detecting Anomalies

AI can check systems in real-time. It can detect anomalies that show potential security threats. AI tools provide early warnings. This allows businesses to respond quickly and prevent breaches.

Automating Threat Responses

Some AI-powered cybersecurity tools can automatically respond to threats. Such as isolating affected systems or blocking malicious traffic. This reduces the risk of data breaches and minimizes downtime.

Streamline AI Integration for Your Business Success

Now is the time to explore how AI can help your company succeed. Our business technology experts can help.


Reach out today to schedule a chat about leveraging AI to improve your bottom line.

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This Article has been Republished with Permission from The Technology Press.

Top Technologies Transforming Customer Service Today    

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Customer service is at the heart of any successful business. Customer expectations continue to evolve. Companies must evolve strategies and tools used to meet those expectations. 

55% of customers like self-serve customer service over speaking to a representative.

Technology has become a game-changer in this regard. It offers innovative solutions that improve efficiency, personalization, and satisfaction. So, what kinds of technology can boost your customer experience? Below, we’ll explore several options transforming customer service today as well as explain how they can help your company stay competitive.

1. Artificial Intelligence (AI) and Machine Learning

AI and Machine Learning are leading the charge in revolutionizing customer service. These technologies are enhancing everything from customer interactions to backend processes. They’re making service more efficient and personalized.

  • AI-Powered Chatbots: Chatbots have become a staple in customer service. AI-powered chatbots can understand and respond to natural language. They make interactions feel more human-like. They can also handle a wide range of tasks.
  • Predictive Analytics: Machine Learning enables businesses to predict customer behavior and needs. ML algorithms can forecast future issues, preferences, or inquiries. This allows companies to proactively address customer needs.
  • AI-Driven Personalization: AI helps businesses offer personalized experiences at scale. By analyzing customer data, AI can tailor recommendations and communications. This level of personalization increases conversion rates and customer retention.

2. Omnichannel Support

Customers today expect seamless support across several channels. This includes email, social media, phone, and in-person interactions. Omnichannel support ensures a consistent experience, regardless of the channel a customer chooses.

  • Unified Customer Profiles: A benefit of omnichannel support is maintaining unified customer profiles. All interactions get recorded in a central database. This provides a complete view of the customer’s history. It enables more informed and personalized help.
  • Consistent Experience Across Channels: Omnichannel support ensures a consistent experience. This is regardless of contact method. This consistency is crucial for building trust and satisfaction. It also allows customers to switch between channels easily, enhancing their experience.
  • Real-Time Channel Switching: Advanced omnichannel systems allow real-time switching between channels. A customer might start an inquiry on social media. Then easily continue it over chat. This flexibility improves satisfaction and efficiency.

3. Cloud-Based Customer Service Platforms

Cloud-based customer service platforms are another technology transforming the customer service landscape. They offer flexibility, scalability, and accessibility. In ways that traditional on-premise systems cannot match.

  • Scalability and Flexibility: Cloud-based platforms allow businesses to scale their customer service. This is particularly useful for companies that experience seasonal fluctuations in inquiries. Cloud systems make it easy to add or remove agents as well as adjust resources without significant investments.
  • Remote Access and Collaboration: The cloud enables remote access. This allows customer service teams to work from anywhere. Cloud-based platforms also facilitate collaboration. They allow several agents to work on the same customer case in real time.
  • Integration with Other Tools: Cloud-based customer service platforms can integrate with other tools. This integration ensures that all customer data is centralized. That makes it easier to manage and analyze. It also allows for more seamless workflows.

4. Self-Service Technologies

Self-service technologies empower customers to find answers and resolve issues on their own. All without the need to contact a customer service agent. This improves customer satisfaction. It also reduces the workload on service teams.

  • Knowledge Bases and FAQs: Online knowledge bases and FAQs are common self-service tools. They provide customers with easy access to information and solutions. A well-maintained knowledge base can significantly reduce the number of support inquiries
  • Interactive Voice Response (IVR) Systems: IVR systems allow customers to navigate a menu of options. They can often resolve their issues using their phone’s keypad or voice commands. Modern IVR systems are becoming increasingly sophisticated. They allow customers to check account balances, schedule appointments, and more.
  • Customer Portals: Customer portals enable customers to manage their accounts and access support resources and interact with your company. They enable 24/7 self-service management of many account tasks.

5. Data Analytics and Customer Insights

Data analytics is another powerful tool transforming customer service. By analyzing customer data, businesses can gain valuable insights. These insights include behavior, preferences, and needs. This enables companies to provide more targeted and effective service.

  • Customer Sentiment Analysis: Sentiment analysis uses AI to analyze customer feedback. Such as reviews, surveys, and social media posts. This allows businesses to identify areas of concern as well as respond to issues before they escalate.
  • Customer Journey Mapping: Data analytics allows businesses to map out the customer journey. It helps in identifying key touchpoints and potential pain points. Using this, businesses can improve customer experience and reduce friction.
  • Predictive Customer Support: Companies can use predictive analytics to anticipate customer needs. By analyzing historical data, businesses can identify patterns. They can find trends to show when a customer is likely to need support. This allows companies to offer proactive help.

6. Robotic Process Automation (RPA)

Robotic Process Automation (RPA) is another technology making waves in customer service. RPA involves the use of software robots to automate repetitive, rule-based tasks. This frees up human agents to focus on more complex and value-added activities.

  • Automating Routine Tasks: RPA can automate routine tasks. Such as data entry, updating customer records, or processing refunds. This speeds up these processes. It also reduces errors. This leads to faster and more reliable service.
  • Enhancing Customer Interactions: RPA can enhance customer interactions. It provides agents with real-time information and recommendations. This allows agents to provide more personalized and informed help.
  • Reducing Response Times: RPA can significantly reduce response times. Customers can receive quicker resolutions to their issues. This leads to higher satisfaction and loyalty. 

Let Us Help You with a Technology Roadmap

The technologies transforming customer service today offer many benefits. But it’s not always easy to know where or how to get started. Our team of IT consultants can help you build a tech roadmap that makes sense. Both for your business goals and budget.


Reach out today to schedule a chat.

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This Article has been Republished with Permission from The Technology Press.

Is Your Business Losing Money Because Employees Can’t Use Tech?

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Shiny new tech can be exciting! It promises increased efficiency, happier employees, and a competitive edge. It’s also necessary to stay competitive in today’s technology-driven business world.

But that promise can turn into a financial nightmare if you neglect two important things. These are employee training and change management. You can end up losing money simply because employees can’t use their technology.

When employees have trouble using their business tools, productivity drops. Mistakes can be made, and customer service can fall. Read on for common staff technology issues as well as the solutions.

Lack of Technology Training

Imagine investing in a top-of-the-line CRM system, then you see your sales team floundering instead of excelling. You were expecting the CRM to make their jobs easier, but they can’t find key features, struggle with data entry, and miss deadlines.

Why? Because they haven’t been properly trained on the new software. This scenario plays out in countless businesses. It leads to the following costs:

Lost Productivity

Employees fumbling with unfamiliar tech lose valuable work time. Imagine the lost sales opportunities if your team can’t process orders or can’t generate reports due to inadequate training on the new CRM.

Costly Errors

Confusion and frustration lead to mistakes. Inaccurate data entered into the new system requires time and money to fix. This impacts budgets and potentially damages client relationships.

Demotivation and Resistance

Struggling with a new system is demoralizing. Untrained employees might resist using it altogether. They can cling to outdated (but familiar) methods. This hinders adoption and negates the benefits of the new tech.

Failing to Manage the Change

New technology disrupts workflows. Without proper change management, employees feel overwhelmed and insecure. Change management is looking at the “human” side of change. It’s about helping employees understand why things are changing as well as providing training, support, and other engagement. The goal is to help them transition successfully.

Organizations using change management are 67% more likely to achieve desired project outcomes.

When companies neglect change management, the following can happen.

Low Morale

Change can be stressful. Employees can feel lost and undervalued, especially due to a lack of clear communication and support during the transition. This can lead to low morale and a negative work environment.

Shadow IT

Employees may feel the new system isn’t meeting their needs. This can cause them to resort to using unauthorized tools (shadow IT). This creates security risks and undermines the investment in the new technology.

Resistance to Future Improvements

A negative experience with a tech rollout can make employees wary of future changes. This can hinder innovation as well as make it difficult for the company to adapt to evolving market trends. Without change management, employees tend to get “change fatigue.” This can make them less productive.

Building a Bridge to Success

The key to unlocking the true value of new technology? It lies in effective training and change management. Here’s how to avoid the negative costs and get the full benefits from your tech.

Invest in Comprehensive Training

Don’t treat training as an afterthought. Yes, some tools say they’re easy to use, but people have different tech literacy levels. Some may pick up things quickly, but many don’t. There’s no replacement for targeted training on a business application.

Develop a tailored training program that goes beyond basic features. Include video tutorials, hands-on workshops, and ongoing support resources. This helps everyone feel comfortable using the new tools.

Focus on User Adoption, Not Just Features

Training shouldn’t just explain how the software works. It should focus on how the new system will benefit employees in their daily tasks as well as improve
workflow efficiency. If employees don’t adopt the tech well, you don’t see its full benefits.

Embrace Change Management

Communicate the “why” behind the change. Explain how the new technology will make everyone’s jobs easier as well as ultimately benefit the company as a whole. Encourage open communication and address concerns throughout the transition.

The Takeaway

New technology is a powerful tool, but it’s only as valuable as its users. Prioritize employee training and change management. This will help you bridge the gap between a shiny new system and a real return on investment.

Happy, well-trained employees using the right tools are your secret weapon. They can help you maximize efficiency, boost morale, and stay ahead of the curve. Don’t let a lack of training turn your tech upgrade into a financial drain.

Need Help With Technology Training?

Efficiency and productivity improvements are the goals of most technology transformations. We can help you meet your tech goals with staff training. We can tailor training and support to your needs, as well as helping your team excel with new tech and existing tools.

Are you ready to discuss a tailored tech training plan for your staff?

Contact us today to learn more.

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These 18 Sustainable Tech Habits Are a Win for Your Bottom Line

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In today’s world, sustainability isn’t just a buzzword; it’s a necessity. Businesses around the globe are increasingly embracing eco-friendly practices. This isn’t only for the positive impact on the environment. It’s also for the benefits they can bring to the bottom line.

Sustainable technology habits are not only about reducing your carbon footprint. They’re also about improving efficiency, cutting costs, and attracting environmentally conscious customers.

“Going green” can mean saving more dollars, besides helping the planet. Below, we’ll explore several sustainable tech habits you can adopt. These are not only good for the environment but also a win for your business’s bottom line.

1. Energy-Efficient Hardware and Appliances

Investing in energy-efficient hardware and appliances can lead to significant cost savings. Especially in the long run. Energy-efficient devices consume less electricity, resulting in lower utility bills.

Consider upgrading to Energy Star-rated equipment. And using LED lighting to reduce your energy consumption. It may surprise you how fast your electric bill goes down after replacing lightbulbs.

2. Virtualization and Cloud Computing

Virtualization and cloud computing solutions can help you optimize your IT infrastructure. By consolidating servers and resources, you can reduce the number of physical devices. This leads to lower energy consumption and reduced hardware maintenance costs.

3. Remote Work and Telecommuting

Embrace remote work and telecommuting. This reduces the need for office space. It also cuts down on commuting-related emissions. Employees who work remotely also report increased job satisfaction and productivity. Both of which can positively impact your bottom line.

4. Renewable Energy Sources

Consider transitioning to renewable energy sources like solar or wind power. The initial investment may be significant. But renewable energy can lead to big savings on electricity costs. Additionally, it demonstrates your commitment to sustainability, which can attract eco-conscious customers.

5. E-Waste Recycling Programs

Put in place e-waste recycling programs. These help you properly dispose of outdated or non-functioning electronic equipment. Many electronics can be refurbished, resold, or recycled. This reduces waste and potentially generates revenue through resale.

6. Optimize Data Centers

Data centers are notorious for their high energy consumption. Optimize your data center by doing things like:

  • Using energy-efficient servers
  • Implementing efficient cooling systems
  • Consolidating data storage to reduce power usage

7. Green Web Hosting

Choose a web hosting provider that uses renewable energy for their data centers. This reduces your website’s carbon footprint. It can also lead to improved website performance and uptime.

8. Paperless Office

Transitioning to a paperless office can save money on paper, ink, and storage costs. Use digital documents, electronic signatures, and cloud storage solutions to reduce paper usage.

Office workers spend about 6 hours a week searching for paper documents. Digitizing files allows for keyword searching. This reduces those wasted hours and improves productivity.

9. Eco-Friendly Office Supplies

Buy eco-friendly office supplies. This includes recycled paper, biodegradable pens, and reusable office products. These sustainable choices can reduce your office expenses. They also show your commitment to environmental responsibility.

10. Software Optimization

Regularly update and optimize your software to reduce system resource usage. Unnecessary background processes and inefficient code can strain your hardware. As well as increase energy consumption.

11. Remote Monitoring and Control

Install remote monitoring and control systems to manage your facility’s energy usage. This technology allows you to adjust heating, cooling, and lighting remotely. This reduces energy waste. Smart thermostats are very affordable now. That makes this an easy energy energy-efficient win.

12. Green Transportation Policies

Promote green transportation policies for employees. These might include:

  • Carpooling
  • Biking
  • Using public transportation

Incentives like subsidies for eco-friendly commuting options can help. They promote the reduction of transportation costs for your team.

13. Sustainable Data Practices

Adopt sustainable data practices by cleaning and organizing your databases. The goal is to remove redundant or outdated information. Efficient data management reduces storage requirements and enhances data processing speed.

14. Green IT Certification

Consider pursuing green IT certifications. Such as the ISO 14001 or the Green Business Bureau certification. These certifications can improve your environmental standing and boost your company’s reputation.

15. Employee Education and Engagement

Educate your employees about sustainable tech habits. Encourage their participation in eco-friendly initiatives. Engaged employees can help identify more cost-saving opportunities.

16. Supply Chain Sustainability

Collaborate with suppliers and partners committed to sustainability. Sustainable sourcing and procurement practices can lead to cost reductions. As well as a more resilient supply chain.

17. Lifecycle Assessments

Conduct lifecycle assessments of your products and services. This helps you identify areas where you can make environmental and cost improvements. This process can help you optimize your offerings and reduce waste.

18. Green Marketing

Leverage your sustainability efforts as a selling point in your marketing campaigns. Customers are increasingly seeking out eco-conscious businesses. Promoting your sustainability can help you stand out from the competition. It can lead to increased brand loyalty and sales.

Get Help Going Green to Save Money & Help the Planet

Sustainable tech habits are not just about being environmentally responsible. They can also help your bottom line. The world has become increasingly aware of the importance of environmental responsibility. Embracing these sustainable tech habits can be a win-win for your business and the planet.

We can help you put together a sustainable tech roadmap that makes sense. Give us a call today to schedule a chat.


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These 5 Small Business Tech Trends Can Fuel Your Growth

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In today’s ever-evolving digital landscape, small businesses have more opportunities than ever. Many of these call for leveraging technology to their advantage. Embracing the right tech trends can help businesses compete. It enables them to streamline operations, enhance customer experiences, and fuel growth.

But it can be confusing knowing which routes to take. Most small businesses need to choose the route that is going to bring the biggest return.

Below, we’ll explore five small business tech trends. These trends have the potential to drive success. As well as propel your business forward in an increasingly competitive market.

1. Cloud Computing: Expanding Possibilities

Cloud computing has emerged as a game-changer for businesses of all sizes. And some believe small businesses are among the most benefitted. 82% of small to medium businesses report reduced costs after adopting cloud tools.

The cloud offers many benefits. It’s a cost-effective and scalable solution for data storage, software access, and collaboration. By migrating to the cloud, small businesses can save. They cut the need for on-premises infrastructure. This reduces maintenance costs and gives enhanced flexibility.

Also, cloud-based tools and platforms enable teams to work remotely. This can promote collaboration and improve productivity. Working in the cloud offers access to real-time data and apps from any location. This enables small businesses to make informed decisions faster. They can also respond to market changes with agility.

2. Artificial Intelligence: Automating Efficiency

Artificial Intelligence (AI) has revolutionized the way businesses operate. This year alone, ChatGPT has completely transformed many business apps. We cannot overstate AI’s potential benefits for small businesses.

AI-powered tools and algorithms can automate routine tasks. Such as data entry, customer service, and inventory management. This frees up valuable time for employees to focus on higher-value activities.

Chatbots, for instance, enable small businesses to provide 24/7 customer support. All without the need for more staff or paying overtime hours.

AI also empowers businesses to gain actionable insights from vast amounts of data. This helps them optimize processes, personalize marketing strategies, and enhance customer experiences.

Embracing AI technologies can give small businesses a competitive edge. It does this by boosting efficiency, reducing costs, and improving decision-making.

3. E-commerce and Mobile Commerce: Expanding Reach

The rise of e-commerce and mobile commerce has opened up new avenues for small businesses. They can now easily reach a global audience. Using websites and apps, companies can sell anywhere at any time.

It’s easier than ever to put up a secure payment gateway and take payments online. These “plug-and-play” e-commerce sites and apps can create a seamless user experience. This allows small businesses to build trust and encourage repeat purchases.

Businesses can easily understand customer preferences by leveraging data analytics. They can also optimize inventory management and personalize marketing campaigns.

By embracing e-commerce and mobile commerce, small businesses can grow quickly. They can extend their reach beyond geographical boundaries. As well as tap into new markets, thereby fueling growth opportunities.

4. Data Security: Safeguarding Trust

As businesses increasingly rely on digital technologies, data security becomes paramount. Small businesses are just as vulnerable to cyber threats as larger enterprises. This makes it essential to prioritize data security measures.

46% of all data breaches impact businesses with less than 1,000 employees.

It’s important to put robust cybersecurity practices in place. This includes things like:

  • Encryption
  • Multi-factor authentication
  • Regular data backups
  • Endpoint protection
  • Identity and access management
  • Advanced threat protection

Additionally, two more tactics to proactively manage risks include:

  • Staying informed about emerging threats
  • Investing in employee training

Customers value businesses that focus on their data security. A strong security posture can instill trust and confidence. This leads to long-term customer loyalty and positive brand reputation.

5. Automation and Workflow Integration: Streamlining Operations

Automating business processes can significantly streamline operations. When small businesses integrate workflows they save time and money. Workflow automation eliminates repetitive manual tasks. It also reduces human error and enhances efficiency.

Think about integrating various systems and applications. Such as customer relationship management (CRM), project management, and accounting software. Integration can end silos and ensure seamless information flow across different departments.

Other benefits include:

  • Enabling better coordination
  • Fostering collaboration
  • Optimizing resource allocation
  • Improving productivity
  • Enhancing customer satisfaction

Small businesses that leverage automation and workflow integration gain a competitive advantage. They operate more efficiently and deliver superior experiences to their customers.

Take an Important Step Toward Digital Growth

In today’s digital era, small businesses have a ton of tech tools and trends at their disposal. But it takes guidance to know what to do and how to do it.

While embracing cloud computing, AI, e-commerce, data security, and automation can help. To stay competitive small businesses need a clear and affordable path. One that makes sense for their business goals.

We can be your digital transformation guide.

Give us a call today to schedule a chat about tech solutions to fuel your growth.


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This Article has been Republished with Permission from The Technology Press.

8 Reasons Every Company Is Now a Technology Company

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Whether you sell shoes or run an accounting firm, you need some type of technology to operate. Today’s companies aren’t just in the business of selling their own goods and services anymore. They also must master various types of digital tools.

These include software, payment systems, computers, Wi-Fi networks, mobile devices, and more. Companies also need to protect their devices and network.. If that technology isn’t working, it can impact a business significantly.

98% of surveyed organizations say that just one hour of IT downtime costs more than $100,000. The reliance on technology means that every company is now a technology company.

This is the case no matter what products you sell or services you provide. Let’s discuss exactly why this is the case in today’s world.

What Makes Technology a Backbone of Any Business?

1. Technology Is a Critical Part of Business

Even farmers use tech to check commodity prices, sell livestock, and keep their books. Most companies couldn’t operate without their software. Or without databases filled with important information.

IT downtime is so devastating for this very reason. Remember the breaches impacting global meat producer JBS and Colonial pipeline? Those companies had to halt operations because of ransomware attacks.

They both paid the ransom to their attackers so they could begin operating again. Without the technology that’s become a normal part of our day, a lot of companies would close.

2. Customers Expect an Excellent Digital Experience

Customer experience came in first in a survey of top business priorities for the next 5 years. Nearly 46% of respondents said it was at the top of their list.

If a customer has just one bad experience with your company, they will likely go elsewhere. In a digital world, those experiences are often:

  • Navigating your website
  • Checkout experience
  • Appointment scheduling ease
  • Shipping notifications
  • Helpfulness of online chat
  • Response time from customer support
  • Ability to contact your company via social media

To keep up with consumer expectations in 2023 and beyond, means you need to use technology. From your website to your payment experience, people expect a smooth digital flow.

3. Employees Need Devices to Drive Productivity

How do employees work productivity without the use of a computer, tablet, or mobile device? These devices keep staff connected to each other and your customer data. Devices enable communication and are how much of the work in offices gets done. If they don’t run well, business productivity suffers.

4. AI & Automation Help Companies Stay Competitive

AI and automation help organizations move faster. AI can personalize a consumer shopping experience. Automation can help sales teams close 30% more deals and improve conversions by over 200%.

To stay competitive, companies must integrate technology tools with AI and automation capabilities. This means they need to know the best ways to use these tools. Plus, integrate them well with existing solutions.

5. Information Is Being Generated at a Rapid Pace

Companies generate information digitally at a dizzying pace. Can you imagine what it would be like if you had to go back to all the paper files? You’d need a separate building just for all the filing cabinets.

Files, documents, and customer records are largely digital now. Keeping track of all that information and making it searchable requires technology skills.

6. Vendors/Suppliers Are Leaving Legacy Systems Behind

Think of the vendors you use to run your business. Could you interact with any of them offline only? No email, no digital documents? In most cases, the answer is, “No.”

The companies that you rely on for your business are also “technology companies” in the same way. Most will be leaving behind legacy systems like fax machines and paper documents. Thus, you need to use digital means to interact with them.

7. It’s Difficult to Grow Without Tech Innovation

People are limited by what they can mentally and physically do in a day. Computers and technology have exponentially increased that. They do a lot of the processing and manual work.

The cloud is often touted as leveling the playing field for small businesses. It allows smaller companies to leverage technology to do more affordably.

It’s hard to continue growing your business without the smart use of digital tools. This includes reviewing your technology infrastructure and looking at innovations on the horizon.

8. Business Continuity Needs

Business continuity is about keeping your company running despite any crisis events. One natural disaster could severely impact a building and everything in it. But, if you are storing your data in the cloud and using cloud software, your business can still operate.

Companies that aren’t employing backup systems are at significant risk. Tech solutions create the ability to continue operating from anywhere, increasing business resiliency.

What Does Your Innovation Roadmap Look Like?

Using technology securely and to its fullest can be a full-time job. Give us a call today, we can help take that burden off your shoulders.


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How Is the Metaverse Going to Change Business?

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The new buzzword around town is “metaverse.” But what does that actually mean for businesses? Is it just something that social media companies need to be concerned about?

According to people like Apple’s CEO Tim Cook, the metaverse is coming. He stated that “Life without AR will soon be unthinkable.” Whether that’s a short-term or long-off prediction, companies need to be ready.

First comes the understanding of what the metaverse is. Metaverse is a general term – hence why it’s not capitalized like a proper name. The metaverse refers to a collective upgrade of the internet to a 3D virtual environment. This would be a world interconnected between various sites. These sites would reflect the immersive games that you see today.

Did Facebook/Meta invent the metaverse? No.

The idea of connected 3D immersive worlds has been around for decades. Several online gaming companies have staked a territory in the metaverse. But their applications are less interconnected.

What’s one of the best representations of the early metaverse? It’s a short-lived software called Adobe Atmosphere. This 3D immersive experience included interconnected online worlds. It also gave people the ability to chat with others. It was a bit before its time but shows how the concept of the metaverse has been around for a while.

The metaverse is getting attention now because technology has advanced. It has begun to catch up to the needs of such a world. This includes fast internet connections and immense processing power. It also includes a delivery method for 3D that works on most PCs.

Are we there yet? Not quite. But the metaverse is picking up steam. Recently, Microsoft announced a partnership with Meta. This partnership is to bring Microsoft 365 apps into the metaverse. This means collaboration in an entirely new way. Microsoft notes that 50% of Gen Z and millennials expect to do some of their work in the metaverse in the next two years.

Microsoft Teams Meeting in VR
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How Does the Metaverse Impact Your Company?

With companies like Microsoft looking at the future of AR/VR, it could be a reality soon. You can expect the metaverse to touch your own company in some way in the next few years. Here’s a preview of what it may impact.

Where to Advertise

When the internet was first introduced, companies didn’t immediately realize its potential. Now, most companies wouldn’t consider operating without a website. It’s a necessity for driving leads and converting sales.

If the metaverse takes off as a new 3D iteration of the internet, it could be just as important. This means exploring metaverse-type advertising in virtual worlds. Also, potentially creating your own VR site or showroom.

How to Service Customers

As the popularity of social media took off, companies realized customers used it to reach out. Seventy-nine percent of consumers expect companies to respond to a social media message. And they expect that response within a day.

To address that need, many businesses have a social media presence. They use this for marketing and to answer questions and inquiries from customers.

The metaverse may be the next step. If people begin hanging out there, they will expect to interact with businesses in that space. Just like they do now with social networks.

This means companies need to be aware of how customers may be using the metaverse as it grows. Adding a question about metaverse use to a year-end customer survey could be a way to be proactive on this topic.

Employee Training

One of the touted benefits of the metaverse is its ability to enable more immersive training. This could greatly increase training capabilities for everyone from doctors to forklift operators.

Imagine being able to replicate a task more closely in a virtual world. A person could safely make mistakes there. Then they could grow proficient before doing that thing in real life.

Start thinking about the types of training that your employees need. Then, look at ways that a VR world may make the training safer or more efficient. The metaverse may not have what you’re looking for now. But with the pace of technological advancement, it could in a year or two.

More Immersive Remote Team Collaboration

Virtual meetings skyrocketed out of necessity during the pandemic. Now, meeting by Teams or Zoom is commonplace. The next generation of online team meetings may end up being in a virtual world.

As we noted earlier, Microsoft is already working on bringing its apps into a virtual space. Add a few avatars and an immersive setting. Suddenly, you have a completely different meeting experience.

What’s one more way to enhance remote team collaboration in the metaverse? It has to do with building design and maintenance. Imagine being able to walk through a 3D recreation of a space before it’s built. Then fine-tuning the construction while inside that space.

Is Your Business Ready for the Next Digital Transformation?

What are your digital transformation plans for the next 12 months? The next three years? If you’re not sure where to begin, we can help. Contact us today to schedule a technology brainstorming session.


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This Article has been Republished with Permission from The Technology Press.

What Are the Most Helpful VoIP Features for Small Businesses?

Free photos of Voicemail

Just five or six years ago, VoIP was still considered a “different” type of business phone system. One that wasn’t the norm. But the pandemic changed that way of thinking. Now internet-based phone systems aren’t simply the norm. They’re mandatory for business continuity.

During the pandemic, VoIP and video conferencing have skyrocketed by over 210%. This is largely due to the move to remote work and hybrid offices. Sixty-seven percent of surveyed companies say switching to VoIP helps improve call handling.

So, no longer is the business phone system tied to a physical location. This enables fluid management of a business with staff spread out over many locations.

Additionally, VoIP significantly reduces costs for businesses. The technology is much cheaper to use than a traditional landline-based system. Calling plans are also often less expensive, and a company can add new numbers for very little cost.

VoIP has several helpful features for small businesses. But owners are busy and may not have time to have all of them enabled.

What are the best features to drive efficiency, productivity, and positive caller experience?

Here are some of the best features of cloud-based business phone systems to leverage.

Automated Attendant

In many small companies, the person answering the phone also has a lot of other duties. You can free up that person’s time and give the caller a better experience with an automated attendant.

An auto-attendant acts as a company directory. It will forward calls to the correct department or staff member for you. Record a pleasant greeting and ask the caller a few questions. Such as, “Press or say 1 for sales, 2 for technical support,” etc.

The caller gets the person they need without having to explain why they’re calling twice. Once to the person that answers the phone and once to the person they’re transferred to.

Find Me/Follow Me

What’s the most favorite user feature for VoIP? According to 77% of surveyed employees, it’s the Find Me/Follow Me feature. This includes the ability to use a virtual phone number that is accessible from all devices. Staff can also transfer calls from one device to another with ease.

Whether you are on a PC, in a conference room, or on your smartphone, you can get your calls. This feature reduces friction and allows people to give out a single phone number. Callers can then use that number to reach the person via mobile, home office, or onsite office.

Hold Music

Playing pleasant music while your callers are on hold might seem like a small thing. But it can have a big impact on customer satisfaction and lead generation activities.

We found some eye-opening statistics from a study on hold music versus silence. In the study, researchers kept people on hold for 1 minute. Results showed:

  • On hold in silence: Over 50% of the callers hung up
  • On hold with music: Only 13% of the callers hung up

Additionally, 45% of the silent group that did not hang up thought they were on hold for 3-5 minutes. They were on hold for just one minute. While on the music side, 56% of people thought they were on hold for less than one minute.

So, you can see the power of activating that one simple feature of your VoIP system. You may notice happier customers and fewer leads hanging up before they reach anyone.

Voicemail Transcription to Email

When you’re coming out of a meeting, going through a string of voicemails can be frustrating. You have to listen to each one to figure out the people to call back first.

Voicemail to email in VoIP services, provides recorded voicemails emailed to you. This also comes with a transcription of the message. You can quickly glance through the emails and scan the text to rank callbacks. No need to listen to every message first.

Ring Groups

Ring groups are an especially helpful feature if you have a small team. It allows a group of numbers to ring simultaneously until one person in the group picks up.

This means that another staff member may be able to assist a caller, rather than them needing to leave a message. Ring groups are great to set up for sales teams, accounting teams, and customer support teams.

Call Reporting

Another bonus of VoIP phone systems over analog is that you get real-time call reporting. What are your busiest times when you need more staff? Do you have a problem with calls not getting answered fast enough?

Your call reporting can give you insight into those things and more. Make sure you check out these reports and then automate the ones you like so you’ll see them regularly.

Local Support

This isn’t a system feature, but it’s important to have. If you sign up for VoIP from a company halfway around the world, you don’t have any local support when you need it.

Having someone that can come to your office is important. They can set up VoIP desk phones and help you optimize ring groups, mobile apps, and more. Your business phone system is one of the most important pieces of technology you have. Make sure you have the local support you need to keep it operating reliably.

Looking for Local VoIP Solutions?

Get expert VoIP services and local support. We’ll integrate your cloud-based phone system with your entire technology environment. Contact us today for a free consultation.


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This Article has been Republished with Permission from The Technology Press.

Everything You Need to Know About Microsoft Viva Sales

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Data entry can be a real drag for salespeople. The time they spend on administrative tasks is time away from customer interactions. But that data is vital.

It’s important to capture customer orders, quotes, needs, and more. Lead and sales reporting help sales managers know where to direct their attention. Analytics also help drive more efficient ways of closing the deal.

Microsoft has taken up the mantle of this challenge. It is about to launch a new digital experience for sales teams. Microsoft Viva Sales is part of the “Viva” line of applications. These include things like Viva Insights for improved staff wellbeing. As well as Viva Learning for staff development.

The Viva apps natively integrate with MS Teams and the Microsoft 365 ecosystem. They include automation designed to eliminate boring tasks and enable more work engagement.

Viva Sales is a “CRM helper” application. We’ll go through some of the most asked questions about the app, its features, and when you can get it.

What Is Microsoft Viva Sales?

Viva Sales is an application that will provide sales and lead insights. These insights populate throughout Office 365 and Microsoft Teams. The focus of the app is to cut unnecessary manual entry to give sellers more time to sell.

How Does Viva Sales Work? Is It a CRM?

Viva Sales is NOT going to replace your normal CRM platform. Instead, it connects to your CRM and other sales-related apps. It leverages the data from these connections. This makes it easier for salespeople to get the prospect data they need to enable their work.

Salespeople spend approximately 34% of their time on administrative tasks.

Viva Sales Basics

Some of the core advantages of Viva Sales are:

  • Eliminate Forms: Data entry for sales professionals is greatly reduced. This frees them up for more customer relationship building.
  • Powerful Data Leveraging: Viva Sales connects to several platforms. This includes non-Microsoft programs and CRMs. The integration allows salespeople to cross-reference data points and gain valuable insights.
  • AI-Driven Help: Salespeople will get prompts that are AI-driven. These suggestions and reminders help them along in the sales process with a lead.

Interconnected Interface

Microsoft Viva Sales provides sales-specific insights throughout the various M365 applications. Salespeople natively see important customer details, wherever they are. Including in their Outlook Calendar or when in their Microsoft or non-Microsoft CRM.

Microsoft Viva Sales
Image courtesy of Microsoft

Viva Sales Features

Tag to Capture Sales Interactions

Tagging is also known as using someone’s “@name” to get their attention. Tagging is a popular software integration used throughout many cloud-based apps. It’s also used within Microsoft 365.

Salespeople can use the familiar tagging function. They can use it to capture data from another M365 application for a prospect or customer. This includes adding someone to a list of customers by using a tag for their Viva Sales name. The system will capture the contextual information on the lead or customer.

Collaborate

Viva Sales makes it easier than ever to collaborate with your team on a sales prospect or customer. You don’t have to chase down information to copy/paste into a message. Use that tagging function to populate lead information from Viva Sales in seconds.

Viva Sales Feature - Collaborate
Image courtesy of Microsoft

You can also easily edit or open a lead/customer record. No need to look for and open another app. The process gets you where you need to go in as few clicks as possible.

Call Summaries & Integrated Data

One thing that customers and salespeople hate is a lack of understanding. For example, when a salesperson doesn’t know about a recent customer interaction.

This can happen when company communication systems store data from different sources separately. Such as phone call messages being in one place and a customer’s website chat session being in another.

Viva Sales brings all that customer engagement data together into a single view. This allows the salesperson to see call summaries and capture call action items.

Download & Customize

Salespeople that prefer an Excel view of their contact list can get this from Viva Sales. Download lead and customer lists. Customize the application per the organization’s needs.

When Will Viva Sales Be Available?

Microsoft has announced that Viva Sales will be “coming in Q4 2022.” There is no exact date for the launch yet, but you can be sure that we will keep an eye on this!

In the meantime, you can watch a video explaining the application on Microsoft’s site here.

Take Advantage of Microsoft Viva Automation

Microsoft built the Viva suite of digital experience apps for productivity. These apps help employees find information faster, feel more connected, and work more productively.

Now is the perfect time to explore those that have already launched and get ready for Viva Sales.

Contact us today for a free consultation to improve your team’s digital experience.


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This Article has been Republished with Permission from The Technology Press.

Lead Your Business More Effectively by Implementing Unified Communications

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Unified communications are a go-to solution for business owners looking to streamline their businesses and increase employee productivity in the long term. See how it benefits your business.

Providing high-quality communication channels is crucial for any company. After all, it promotes cross-department collaboration and faster exchange of ideas. 

Since phones often don’t suffice for this, many business owners turn to unified communications. 

But what exactly is unified communication?

This article explains just that. Read on to discover the main concepts of this approach and how you can use it to help your business achieve success. 

What Is Unified Communications?

Unified communications is an all-in-one platform that unifies phone, video, screen sharing, chat, and file management into a single space. It’s a ready-to-use system that allows for seamless communication in numerous ways. 

The system operates as a cloud, making it easily accessible to all team members with access to the internet. 

But why should anyone consider switching to unified communications?

There are several reasons, but this is the most crucial: 

Business leaders who adopt it would be able to impact their business every day and make it seamless for employees to interact with each other. 

That said, we’ll list 5 of the key features of this concept to help you better understand how it can help you scale your business. 

The 5 Features

Feature #1. Mobility

When connected to unified communications, all employees can stay connected at all times and from all locations. It doesn’t matter whether they’re working from home, vacationing on a remote island, or sitting in the office. They’ll still be able to chat, receive calls, and more.

Feature #2. Unified Messaging

This allows employees to handle different message types using a single tool. They can easily switch communication modes, depending on their needs. 

Feature #3. Conferencing 

Whenever you need conferencing tools, you’ll have them in the palm of your hand. You can allow a group of teammates or customers from outside your organization to connect and speak via video or audio from different locations. 

Feature #4. Fax Support

Faxes received through unified communications appear as email attachments. This way, users can also receive faxes on their desktops and smartphones. 

Feature #5. Presence

This feature lets other users know each other’s status. That means you’ll be able to see when someone is online (Active), busy (Do Not Disturb), or away (Out of the Office). 

How Unified Communications Help Business Leaders

So, what are the benefits of using unified communications in your business? 

Let’s explore 6 of them below. 

Benefit #1. Higher Team Productivity

It’s important for a business owner to boost their team’s workflow and eliminate bottlenecks. Because once they get to do so, productivity will drastically improve. 

This can be done thanks to unified communications. 

This type of communication makes it easier for team members to save time on various tasks, including:

  • Faster file sharing that gets rid of email threads for teamwork
  • Ability to receive calls from any location
  • Ability to receive voicemails and faxes directly in the email
  • Single-click video meetings for emergencies

Teams with access to such technologies can be more effective and get more tasks done in a single day. It also helps get rid of communication challenges. 

Benefit #2. Lower Communication Costs

Legacy phones and on-site communication tools often cost more than your IT budget should allow.

On the other hand, unified communication relies on the internet for all its activities. This means your phone system turns to Voice Over Internet Protocol (VoIP) and integrates with the rest of the tools. This approach eliminates the need for server and hardware infrastructure creation. 

Unified communications also make it super easy to add new users. You can simply do so via an easy-to-use dashboard without having to make service calls. 

Finally, the cost of unified communications is the same every month. There won’t be any surprises to your budget. 

Benefit #3. Enhanced Customer Service

Whether or not a company is successful greatly depends on the quality of its customer service. 

With unified communications, your employees can provide great customer service easier. After all, they can respond to client queries regardless of their location. It’s because all chats, incoming calls, and emails are visible from any device. 

You can also integrate all your CRM software on the platform for added benefits. 

For example, when a person contacts your business, the person in charge can see all the necessary information and notes related to that client. In the end, they can help them solve issues faster.

Benefit #4. Empowering a Remote Workforce

Thousands of companies have switched to remote work over the past few years. There are plenty of benefits to this approach after all. 

However, a constant concern here is ensuring that remote workers have all the tools they need for work. 

Thanks to unified communications, all communication aspects are included in a single platform. This means that all your remote worker needs is a stable internet connection to get access to your network and all the features, just like the rest of the team. 

Benefit #5. Increasing Organizational Agility

When you increase your team’s productivity, the same follows for the entire organization. The organizational agility reflects the strategic value of unified communications. And the results you achieve impact your business as a whole. 

So, to see how this approach benefits your work, you must view unified communications from the management side as well. 

Sure, communication has a utilitarian role for management. But when that communication drives productivity, streamlines workflow, and leads to enhanced business outcomes, it’s where you really get to see its value.

Benefit #6. Enhanced Security

The security aspect is crucial for every business. And unified communications enhance the security of a business by integrating all applications into a single platform. 

As a result, it becomes straightforward for the IT team to apply specific security policies across all apps. It’s also easier for them to manage security patches and compliance updates since all applications share the same protocols. 

Realizing the Power of Unified Communications 

Streamlining the processes inside an organization is extremely important in improving the overall performance of its employees. And unified communications allow you to do just that. 

With it, you can boost your customer experience and make your team more efficient by integrating your whole communications system into a single platform. 

Unified communications will let you and your team make calls, host conferences, send emails, receive faxes, and chat from a single, unified space to make your job (and life) easier. 

If you’d like to learn more about implementing unified communications in your business, we’d be happy to help. Reach out to us and we can have a 10-15-minute chat to discuss this topic further. 


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This Article has been Republished with Permission from The Technology Press.